Lady Macbeth’s language in Act 5 Scene1 and Act 5 Scene 1 Essay

Ambitious, enthusiastic and assertive are merely few of the words that describe Lady Macbeth, a woman so controlling she convince her husband to murder the king. She carefully plans it out, but her obsession leads to nightmares, and further on a brutal suicide. The Act 1 scene 5 opens with Lady Macbeth, reading out a letter sent to her from her husband, regarding the encounter he had with the three witches and what they had said about the prophecies, and that he would become king. She then begins her first soliloquy, this doesn’t just echo the witches prediction but also suggests how certain she is that the prophecies will come true ‘Glamis thou art, and Cawdor, and shalt be/ what thou art promised.'(Lines 14-15) She shows signs of her exceptional language from the start, and she speaks in blank verse, she emphasizes her confidence and sense of purpose in carrying out the murder by using iambic pentameters ‘That I may pour my spirits in thine ear’ (line 25) she starts to build up her control and self-confidence, becoming so powerful she is more ambitious than her husband, the warrior of a great a army, but this is mainly because he is to soft-hearted, she uses the breast-feeding metaphor to describe this ‘too full of the milk of human kindness,'(line 16) This in contrast to her wish that she be the man that Macbeth isn’t, so that she could be in complete control, as the man is the one who is mainly in control, ‘unsex me here,’.(line 40) To emphasize her control of language and thought she uses balanced phrases between the lines ‘May read strange matters to beguile.'(Line 26) She is also easily able to change her state of mind that is extremely compatible depending on the situation she is in. Her double sided nature can switch easily can switch easily, obviously this can be seen by the audience but isn’t visible to the other characters. When the messenger enters the room, Lady Macbeth is still speaking of her plans on murdering King Duncan, and to avoid him understanding what she is saying she uses coded language and speaks in riddles, this also for fear that she is overheard and someone realizes what she is conjuring up for the future, ‘to catch the nearest way,'(line 17) While the messenger remains in the room the change in her character and her language is yet again visible, she stops using ostentatious and sophisticated words, and instead returns to her ordinary self . Another incident which took place while the messenger was in the room, was when she got angry, this was mainly because she feared that she wouldn’t have enough time to prepare and fully plan out the rest of the murder ‘Thou art mad to say it’ (line 31) Once again proving her ability to switch focus especially at the right time, ‘what is your tidings?'(Line 29) This also suggests how she is over powering the messenger and proving how authoritative she is. Her prevailing nature becomes so controlling that even tries dominating the evil spirits as she calls out for them ‘come, you spirits that tend on mortal thoughts!'(Lines 39-40) And to dominating Macbeth she uses persuasive flattery ‘Great Glamis! Worthy Cawdor!'(Line 53) And to demonstrate the control she has, not only over her husband but also over the entire situation, she uses imperatives, ‘look like the innocent flower’ (line 64) she has become her own woman and fully responsible over her every action, no longer does she need anyone to control her, on the contrary, she will control them, and she has already done so over her husband. She can also vary the tone and pace of her language, the dark side that slowly started devouring her after she called for the evil spirits soon takes effect on Lady Macbeth, she uses fricatives to expose this, they are all words that begin with the hard C sound, and this is how she establishes her second soliloquy. She uses the fricatives mainly so that it would sound as if the raven himself was speaking, Creaks, Come, Crown, Cruelty, etc†¦. Her role in the murder becomes so much more superior to that of her husband. Throughout the scene she enlightens us with her dominance and solid control, this is mainly conveyed through the way she speaks so much more than Macbeth, and he is hardly given a chance to speak, but this also shows how she is scheming the murder ‘and you shall put/ This night’s great business into my dispatch’ (line 67) Her highly elaborated and sophisticated language though out the scene is ended with a rhyming couplet, this emphasizes on the great reward which will soon belong to them. For them to become King and Queen ‘which shall to all our nights and days to come, Give solely sovereign sway and masterdom’ (lines 68-69) Over all though out Act 1 scene 5 she shows great infatuation onto carrying out the massacre, the words that she applies into her language are imposing and dignified, to achieve utmost control, which was the basis for her success over persuading Macbeth into committing the murder. The built up to Act 5 Scene 1 is tense and the pressure starts to mount as Macbeth begins to face truth of what is going to happen, but he faces reality through fatality, and after contemplating what he must do, he tells his wife that he will not carry out the murder ‘we will proceed no further in this business’ but to his displeasure, he is once again persuaded to perform the murder execution. The witches also tell Banquo of the fortune he is to achieve, and that his offspring are to become kings. He murdered Duncan in order to make the witches prophecy to come true, but now he plots to murder Banquo and Fleance so that witches promise to Banquo will not come true. Lady Macbeth suffers from a guilty conscience, despite being the main instigator of the murder. The scene begins with her walking in her sleep, and dreams that she and her husband are murdering King Duncan. The difference in her language, from Act 1 Scene 5 can be recognized instantly, you can tell this as she speaks in prose ‘Yet here’s a spot.'(Line 31) The sophisticated vocabulary and grammar are no longer a custom of Lady Macbeth, it is replaced by language which is almost of a childlike simplicity ‘one, two, why, then it’s time to do it’ (line 34) This scene mainly conveys the manifestation of her guilt and how badly she feels about bringing the plan of the murder to this extent. This pushes her limits and certain actions question her sanity, she once again speaks in a child like manner ‘The Thane of Fife had a wife'(line 41). Previously, she was in total control, but now the burden has become too much, she has become a broken woman, this mainly due to the fact that she had to play the role of the man, this can be proved as on several occasions she has had to play this role, for example, when she had to disguise the visions Macbeth was seeing after the death of Banquo. The disturbances in her mind have made her think without order ‘hell is murky! Fie my Lord fie!'(Line 35) and remembrance of the past as she contemplates on what had happened ‘here’s the smell of blood still’ (line 48). As Macbeth and Duncan are two characters who have been the main subjects of Lady Macbeth’s mind, she relieves past conversations that took place (Macbeth talking to King Duncan), ‘To bed, to bed: there’s knocking at the gate’ (line 63). One of the things that she mentioned in her sleep was concerning the ghost of Banquo ‘I tell you again, Banquo’s buried, he cannot come out on’s grave’ (lines 60-61), this was the subject of a past conversation with her husband. The manifestation of her guilt soon becomes an obsession, still in her sleep and unaware of what she is saying and totally senseless. She is still able to speak about reality and what has been going on, she is also able to release her true emotions and express how blameworthy she feels ‘would these hands never be clean?'(Line 42) As Lady Macbeth is in a deranged state of mind, the excuse that she was asleep is valid enough to cover up and hide what she had said throughout the entire period that she was sleep walking ‘To bed, to bed, to bed’ (line 65). Lady Macbeth’s great ability to switch focus, use of impressive words, her controlling and convincing taunts and her authoritative state of mind, somehow fall to pieces, she turns into a broken woman. The tale of Lady Macbeth unfortunately ends tragically, her plans turn to dust, and her life ends in a brutal suicide. As for her husband Macbeth, despite becoming King his rein didn’t last, and he was killed during a battle and Malcolm became king.

Introduction, review of accounting process and financial statement Essay

Part 1 General acceptable accounting principle General accounting principles are set of rules generated by accounting board to guide accountant in preparation and reporting of financial statements. General acceptable accounting principles are accounting guidelines (GAAP) used in United States and are issued by financial accounting standard board (FASB). Other countries uses the guideline issued by international accounting standard board (IASB) supplemented by their own local laws. GAAP guide selection of events to be accounted for, the measurement of these events, and the mean of summarizing and communicating them to interested parties. In recording transactions GAAP make use of the following principles a) historical cost principle b) revenue recognition c) marching principle d) full disclosure GAAP facilitate comparability of financial statement for various firms. Information that has been measured and reported in a similar manner for different enterprise is considered comparable. Comparability enables users to identify the real similarities and differences in economic phenomenon. Comparability is achieved when companies use similar accounting procedures (e.g. use of same inventory method, depreciation) to account for similar economic circumstance (Porwal, 2008). Double entry accounting This is the method of recording accounting transaction where every debit entry must be accompanied by a credit entry and vice versa. If this method of accounting is not enforced then the basic accounting equation i.e. ASSETS = LIABILITIES + EQUITY will not balance. Therefore double entry accounting is used to ensure that financial record are complete and thus ensures that final statements give a true and fair view of financial performance at a given date otherwise if an accounting transaction is recorded on one side i.e. a debit or credit the balance sheet will not balance which indicate an error in preparation of financial statement (Fridson & Alvarez, 2002). Historical cost Historical cost is the original cost incurred in acquisition of assets. All assets and liability are recorded in financial statement under historical cost principle.   Under this principle the exchange price established or cost incurred at the time a transaction occurs is the basis for initially recording assets and liability. Cost is usually the best estimates of an asset or liability i.e. cost and fair value of an asset are equal at acquisition date. Historical cost principle ensures that there is consistency in recording asset and liability where assets are recorded at historical cost and subsequent loose of value is shown as depreciation and adjusted from historical cost to show the book value of an asset at a given date. Accrual basis vs. cash basis accounting Measurement of revenue can either be through accrual method or cash accounting basis. The two accounting method consists of rules that determines how and when expenses and revenue are reported. With accrual basis of accounting, revenue is recorded in the period in which it is earned and not necessarily when cash is received while expenses are recorded when they have been incurred. This method of accounting is used by all publicly traded company and large businesses. With cash basis of accounting revenue is recognized when cash is received while expenses are recorded when cash is paid (Fridson & Alvarez, 2002). The major difference between the two methods is that 1). In using the cash basis of accounting there are no any payables or receivable recorded in the balance sheet while in using the accrual basis both receivables and payables are recognized in the balance sheet. While reporting revenue using accrual basis both collected and uncollected revenue are recorded while for cash basis only the cash amount collected from sales and other activities are recorded. For instance if a customers pay $ 100,000 for goods which he has not yet received by the end of accounting period, using the cash basis this will be shown as revenue in the income statement but while using the accrual basis $100,000 is described as deferred revenue and   will appear in balance sheet as current liability. On the other hand when the firm deliver goods or offers a service but such amount remain outstanding at the end of the period using cash basis such a transaction will not be recorded but while using the accrual basis such amount will be described as accrued  revenue and will be recognized as revenue in the income statement and recorded in balance sheet as current asset (Siegel, 2007). 2) In a cash basis report, only the cash paid to vendors are shown as expenses while in accrual reports both paid and unpaid amount are included as expenses. For instance if a company pay rent amounting to $120,000 for 12 month but by the end of accounting period only rent for six month have been utilized using the accrual method $60,000 will be recorded as rent expense in the income statement while the remaining $ 60,000 are described as prepaid expense and are recorded as current asset in the balance sheet. For cash basis the whole amount of $120,000 will be recorded as rent expense during the current period. In preparation of financial statement the accrual basis of accounting is used where revenue is recorded in the accounting period it is earned irrespective of whether cash is received and associated cost used in generation of this revenue are also recorded in the same period. This is used in order to show the correct profit generated by an enterprise during a certain period. Current assets and liability vs. non-current items Assets include anything of value that is owned or due to the business. Current asset are those that mature in less than one year e.g. inventory, debtors, prepayment and note receivables. Liabilities represent a company’s obligation to creditors. Obligations that have to be paid within one year are called current liabilities. In preparation of financial statement asset are recorded as either current or non-current while liabilities are dividend  into current and non-current liability and companies have to adhere to this rule of financial reporting. Part 2 Bp group BP group present it final statement in term of income statement, balance sheet and cash flow statement. All the statement are presented in vertical format and each item is shown together with the corresponding item in the previous year. The income statement shows the income generated and division of this profit to various stakeholders i.e. among the total profit generated in year 2008 which amounted to $ 35,239 million the providers of finance received $1,547 million, government received $12,617 million and the shareholders received $ 21,666. The group balance sheet is dividend into five categories namely current assets, non-current assets, current liabilities, non-current liabilities and equity. The cash flow statement is dividend into three category i.e. the operating activities the investing activities and the financing activities. It financial statement are prepare in accordance with applicable UK law and international financial reporting standard. Quicksilver Inc The company also presents it final account in term of income statement, balance sheet and cash flow statement. The income statement show the profit generated and distribution to various stakeholders i.e. shareholders, government and minority interest. For each item in year 2008 the corresponding item in year 2007 and 2006 is also shown. The balance sheet is also presented in a vertical format where items are categorized into non-current assets, current assets, current liability, non-current liability and equity.  The cash flow statement is dividend in to operating, investing and financing activities. It financial statement has been prepared in accordance with the general acceptable accounting principles. RTL group It general presentation of financial statement is like in above two companies with the balance sheet dividend in to current asset and liabilities vs. non-current item and equity. The balance sheet and income statement are prepared in vertical format and show corresponding figures of previous year. Cash from operating activities is the best measure of company performance since it indicates whether or not the company will be able to meet it financing and investing need. Even if the company may have generated sufficient profit it may be in financial difficulty and may even be declared bankrupt for failure to meet obligation of creditor. Higher profit may be as a result of a change in accounting policy and not improvement in performance. More detail relating to each companies associate and subsidiaries can be collected from the filing they make in the respective country in which they are incorporated and their final report. Predicting company’s future trend Quick silver The company net income increased by 19% in 2007 compared to 2006. In 2008 the net income increased by 11% and in the year 2009 income is expected to grow by between  5%-8%. The company management also expect a hard time ahead due to current financial crisis which has led to a decline in household income and lower demand. RTL group In year 2008 revenue grew by 0.01% compared to and in year 2009 revenue are expected to decline by 2-5%. The company management and directors expect a drop in revenue in key market due to global economic crisis which has heightened the intensity of competition. Bp group The net revenue in year 2007 grew by 7% compared to 2006. In 2008 income grew by 27%. In 2009 revenue is expected to grow between 30-35%. Despite the harsh economic condition the management expects to increase it revenue earnings through higher fuel price.

Human Rights Essay Example | Topics and Well Written Essays - 750 words

Human Rights - Essay Example The verdict received mixed reactions with lawyers informing unsatisfied citizens that they will prepare for an appeal as the verdict had various loopholes (Carlstorm, 2012). On the other hand, according to New York Times newspaper, protest has erupted in the street of Cairo with protestors claiming that some of the important evidence was withheld by the court. In addition, the court acquitted some of the low ranked officials an act that agitated some of the protestors (Kirkpatrick, 2012). The news of sentencing of former strong man in Egypt is supposed to raise alarm to the leaders of African continent together with other countries who have been associated with dictatorial rule. The verdict came days after the sentencing of former Liberian president Charles Taylor by The International criminal court creating a clear signal that it is the high time that leaders drop behavior of impunity and uphold democracy irrespective of their position in the government. Nevertheless it is important for the organs responsible to look for the solution to the grievances that are raised by the protestors in order to prevent the repeat of the events that occurred sixteen months ago in the country. Human trafficking Human trafficking can be simply defined as an illegal trade that involve human beings who are exported to other countries for the purpose of becoming slaves, be sexually exploited or be forced to offer their labor (Shelley, 2010, p. 4). Different bodies are entitled with ensuring that human rights are protected in different countries in the world. Nevertheless, United Nation is the body that is entitled with protecting human rights in the world. As a measure to protect universal human rights, Universal Declaration of Human Rights (UDHR) was formed. The main aim of these rights was to define human rights that are entitled to all humans despite their race and location. The declaration was regarded as one of the remarkable change that the world achieved in the 20th century . This is because the move saw a remarkable decrease in cases of impunity that were previously experienced by local people who were traded as slaves. The declaration categorized human rights in three categories. First category is civil and political rights that mainly put focus on individual rights and protection of people from government interference. Second form of UDHR rights is social and economic rights that focuses on equality of people and government responsibilities on its citizens. Last form of UDHR rights are solidarity rights, which focuses on global cooperation and redistribution of the opportunities (Shelley, 2010). In addition, United Nation sets out different actions that a state or individual is to be subjected to if suspected to be supporting human trafficking. This move have reduced human trafficking tremendously as UN acts as a watchdog to such cases an aspect that has instilled fear to the traders. Nevertheless, the mandate of enforcing the human rights that woul d see reduced human trafficking cases is left to the individual states. A great stride was made with the formation of international criminal court at Hague, Netherlands whose main mandate is to try crimes against humanity e.g. human trafficking an aspect that has reduced the act as the perpetrators fear being tried in the court. Despite the effort by united nation to enforce human rights, some of countries such as United States

7 page short story with a supernatural effect Research Paper

7 page short story with a supernatural effect - Research Paper Example Several small figures emerged and the giggles of little girls broke the night’s silence. Harold bought pizza for Kara and her friends and ordered a movie to keep everyone occupied. .By 10:30pm, Kara led her three friends to the basement, and Harold found himself alone once more. Not long after, a particularly loud round of giggles drew Harold’s attention. He crept toward the stairs and peered into the darkness below. Harold took the stairs two at a time then. He’d been a kid once and the generation of today was about ten times worse than his had been. â€Å"Anyway† Kara continued, â€Å"Elizabeth Bathory was of noble blood, born into a wealthy family. She seemed like a normal person at first, but what nobody else knew was that Elizabeth was obsessed.† Kara paused, â€Å"Obsessed with being young and beautiful.† â€Å"One day, one of Elizabeth’s servants cut herself, and a drop of her blood got onto Elizabeth’s skin. The countes s believed that the girl’s blood made her skin look younger. She believed then that she had found the key to staying young and beautiful forever: virgin blood. For years afterward, she tortured and killed virgin, peasant girls, bathing in their blood.†

Compare Contrast Essay Example | Topics and Well Written Essays - 500 words - 1

Compare Contrast - Essay Example They both argue that the technological evidences, for example, the DNA evidence is indisputable because their validity is on the basis that the advancements are a science (Fishman Web). Similarly, both the generations bear huge social, economic, and ecological deficits that their members struggle to come out of. For instance, in both the generations, the members continue to cause global warming which has hazardous environmental and economic effects. In addition, both members of these generations are hard working. They get engaged in programs and activities that are useful for themselves and their countries (Friedman Web). For example, they participate in building their homes, engage in politics, and also offer volunteer services to the poor. Finally, terrorism which is a global issue has not stopped the members of both generations from moving around the world (Friedman Web). The members of these generations freely move from one part of the globe to another. However, there are contrasting issues between these two generations. Friedman’s generation Q has huge budget deficits, social security deficit, and ecological deficit. Its members spend their entire adult lives struggling to come out of these deficits. From the New York Times news paper dated Oct. 2, the generation Q members have continued to trigger global warming (Friedman Web). However, Friedman’s generation tries to look into the techniques of handling the challenges of global warming and other social, economic, and environmental concerns coming as a result of the technological advancements which Rob Fishman’s generation does not care about. Moreover, the members of Friedman’s generation Q are less radical compared to the Rob Fishman’s generation of generation Q members. They put their energies into popular national service programs at their respective home countries. An example is the â€Å"Teach for America.† Furthermore, the

Areas That Shell Oil Company Needs To Focus On In Order To Increase Essay

Areas That Shell Oil Company Needs To Focus On In Order To Increase Its Sales and Revenue - Essay Example This paper illustrates that Shell Oil Company is a US-based firm which has been in operations for decades. Over the years, the company has been able to strengthen its financial position. However, in the past one decade, the company has lost a margin of its market share to the new entrants in the market. This paper will give an in-depth insight of areas that the company needs to focus on in order to increase its sales and revenue. Being a multinational company, Shell is facing stiff penalties and charges from global bodies. For instance, the EU and UN have enacted strict laws to curb carbon emission. This has forced Shell to settle government pressure through offering incentives such as improvement of the economies in the countries where the firm operates. It has been found that oil can be used to gauge the economic development of the country. However, due to the increasing demand for the commodity especially in the United States, the oil companies have tried to use their influence to earn support from the respective governments. However, the governments have maintained their positions especially because of the environmental issues associated with oil companies. In the past five years, Shell has tried to get engage with Climate Action Partnership in an attempt to improve its reputation. However, the government has maintained its stiff position against the company. In addition, the Congress has stated that the government cannot compromise the environment in order to improve the economy. Therefore, the political environment across the world has been stiff against the firm because every government is trying to do its part in order to reduce the increasing levels of global warming. Therefore, political leaders are pushing their governments further in order to stiffen the existing rules and regulations.

The Tactics of Michael Collins Essay Example | Topics and Well Written Essays - 750 words

The Tactics of Michael Collins - Essay Example 97-98). However, Collins also knew that "something more was necessary than a guerrilla war in which small bands of our warriors [] attacked the larger forces of the enemy" because "England could always reinforce her army" (Dwyer, 1990, p. 64). The tactic that arguably won the war was Collins implementation of the Squad which, together with his extensive intelligence network, was able to systematically assassinate British agents and thus cut of Britain's main supply of information. Both of these tactics resurfaced several times throughout the twentieth century, most notable in the teachings of Ernesto 'Che' Guevara and Brazilian revolutionary Carlos Marighella, but the question remains as to whom Michael Collins had the strongest link. Guevara was, like Collins, involved in a fight on a largely rural island, and often stressed the importance of taking up the fighting outside the city (Guevara, 1961, pp. 1-2). Even though both relied heavily upon the tactics of the Flying Column, there was a significant difference: whereas Collins guerrilla force only existed in the attack, Guevara had an actual army that could gain territory and form lines of resistance. Furthermore, Guevara actually had a chance to win his war through military means, unlike Collins and his ever-reinforced enemy. Collins idea of carefully selected executions was not unknown to Guevara, but it was in no way a key issue in his tactics.Marighella was facing an entirely different scenario, and thus devised new tactics to suit his needs. Fighting in heavy industrialized Brazil, he regarded the urban areas as the birthplace and battlefield of the guerrilla force (Marighella, 1969, p. 12). Like both of the others he subscribed to idea of the Flying Colum n, but unlike Guevara it was an autonomous unit, leaping only into existence when call upon (Marighella, 1969, p. 4). Marighella had no prospects of a traditional military victory, and like Collins he relied on the hidden warfare of surprise attacks, kidnapping and executions (Asprey, 1994, p.1089-90).To choose which of these later models is more consistent with Collins' is obviously to choose the lesser of two evils. Guevara fought an entirely different enemy, but used the Flying Column with great success. Marighella again fought a different foe and implemented Collins' idea of selective executions, but with less success. It seems that Marighella has the most to share with Collins. Although he lost his war, he took the most important part of Collins' tactics and attempted to put it into practice. Guevara merely adopted the foundational idea of small-unit fighting; a concept far predating Michael Collins. The answer as to whether Michael Collins should be regarded as villain or patriot is to some extent answered in the final sentence of Fidel Castro's defense speech of 1953; "History will absolve me". An attempt to define any reformer as good or bad will always be biased by the outcome of the conflict and our own political stance. However, technically Collins was a patriot by the very definition of the word: he fought for (the majority of) his country. The fact that he won Ireland her

European Film Studies - How useful is the concept of the auteur in the Essay

European Film Studies - How useful is the concept of the auteur in the context of post-war European cinema - Essay Example This system emerged due to the increase in demand for films from Hollywood. The system evolved gradually in the years following the World War 1, which ended in 1918. To meet the demand for more movies, it focused more on quantity than on quality. It was Thomas Ince, himself a film director (Civilization, [1916] was his best known film) who conceived film production as a factory system, thus paving the way for the emergence of Hollywood studio system. Adolph Zukor, the long time head of Paramount Pictures, was another key personality who played a major role in the development of the studio system in Hollywood. He is the one who conceived the idea of the star system, which converted actors into stars and made them commercially salable icons. The studio system consisted of companies that owned the studios where films were produced. These companies decided the material to be filmed; they owned and controlled regularly paid stars who were treated like workers, (â€Å"More stars than there are in the heaven† was the motto of Metro –Goldwyn Mayer, one of the five major film producing companies in Hollywood, during it’s hey day), dictated which directors would make which films. Their motto was to produce more movies at lower cost. It was this powerful studio system that ran Hollywood from the late 20s through the 60s. Thus production process was broken down to and organized into various compartments. The producer with a budget was the central figure. Under him there were directors, Script writers, actors, technicians, mechanics, costumers, makeup men and people who took care of the publicity materials. It was an entertainment factory with clear division of labor. The production plan for every year is prep ared well in advance; budget decided and the assembly line is kept flowing. EMERGENCE OF ATEURISM: The problems with the trends in Hollywood stem from the fact that they are

Human service professional Essay Example | Topics and Well Written Essays - 500 words

Human service professional - Essay Example Hence, strong networking skills and communication become vital tools to build constructive relationship with the employees to gain their trust. In the era of rapid globalization, workforce is distinct in its diversity. To create a cohesive and empowered team, cross cultural understanding is very important issue. I need to be more proactive in my effort to not only gain the confidence of workers but also ensure that workers also develop understanding of different cultures and teamwork is enhanced through mutual respect and collective decisions. A cohesive workforce is able to make valuable contribution to the goals and objectives of the organization. This was proved when there was conflict of views between two workers who were from different culture. I was able to resolve the issue primarily because I had understanding of their cultures and was able to convince them as to how they can together work for improved result. This was also a prime case of clash of values: personal and professional values. One of the workers was of Chinese origin and other was American. American professionals give great credence to time and efficiency whereas Chinese believe that developing personal relationship greatly improves outcome. So when new product was to be launched, American executive was quite upset with his Chinese counterpart as he was insisting that people who would be the prospective users need to be informed about it. He believed that prior relationship building effort would help to give clue to develop better marketing strategy. While time is important factor but relationship building is equally critical. Bringing them together and sharing each other’s concern helped to resolve the issue. The launch was a thumping success. One of the most urgent needs of the organizations is to create a learning environment for its workforce. I have strong networking skills and therefore, it becomes easier

JetBlue Airlines Research Paper Example | Topics and Well Written Essays - 1250 words

JetBlue Airlines - Research Paper Example Other airline companies that JetBlue has formed alliances with include Lufthansa, OpenSkies, American Airlines, Virgin Atlantic Airways, Jet Airways and South African Airways among others. In its effort to maintain strong positive relationship with its clients, JetBlue emulates strong advertising strategies by use of local newspapers, televisions and social media including YouTube and Hulu.com (Laurence, 2008). The company has adopted advertising phrases for example we like you too and unbelievable. As the result of extensive marketing strategies, the company has benefited from strong customer awareness and distinctive positioning aspects that have made it to attain a competitive edge in the market. One of the notable core values that make JetBlue Airline to be the option of US travelers is its strong binding with Customer Bill of Rights. According to the company management, the company has to refund the customer’s funds in the event of a cancellation or delay of flights. JetBlue airlines suffered two major incidents that did not result to any casualty. The first one is the 2005 emergency landing of Flight 292 at Los Angeles Airport. The second one happened on Flight 191 when the traveler subdued the captain and locked him out of the cockpit after a panic attack. One of the major weaknesses of JetBlue Airline is that it does not have large number of hubs as compared to other airlines in the US. As a result, the company is not in a position to effectively compete with its rivals that includes Southwest, Pan AM, Northwest, American and Delta among others. This inadequacy in the number of available hubs for the company to use makes it impossible to attend to most of its customers from various locations in the United States. For instance, the company cannot attend to its customers on the west properly without bringing in the services of

Pretesting Feedback Essay Example for Free

Pretesting Feedback Essay In the article by Jean-Baptiste Jean-Pierre on HIV/AIDS, the importance of carrying out pretesting method is apparent. Jean-Pierre opens the article by providing a clear and easy to understand definition of pretesting in which it is classified as a type of formative research entailing systematic collection of reactions to materials and information from target audience prior to their actual presentation. The article also outlines the goal of pretesting and its significance particularly when the target audience is characterized by individuals of different cultures and level of education. The author then shifts focus to the purpose of his article which entails use of pretesting in public service announcement (PSA) in Brooklyn, New York on matters concerning use of condoms as a tool for preventing the spread of HIV among African American women of between 20 to 49 years old. The probing question is whether media stations will allocate enough time to the PSA. Media stations normally shy away from airing controversial issues since they might destroy their reputation and in turn, their business might collapse (Hampton, Rabinowitz, Nagy, 2010). However, selection of HIV/ AIDS and condom use for the PSA comes in handy in ensuring stations run them. Controversial issues such as gay marriage wield enormous difficulties in convincing media stations to run the PSA. As a result of HIV prevention through use of condoms not being contentious, the PSA is made more effective hence having a high chance of reaching the target audience. On reaching the target audience, the message is more likely to encourage them and enhance their awareness on the issue at hand. In addition to having experts from radio or television to check and evaluate the message, it is imperative to consult religious leaders, activists and health practitioners on the same (Hampton, Rabinowitz, Nagy, 2010). The message might meet the requirements of media but lack the intensity necessary to kindle the most appropriate reaction from the target audience. In his article, Jean-Pierre includes experts from media and communication field but excludes those from the health sector thereby making the announcement vulnerable to incompetency. Involving individuals from the health fraternity is crucial to ensuring greater effectiveness of the PSA. Jean-Pierre intends to utilize short questionnaire which normally consume little time since they comprise of brief questions regarding the perception of the information to be conveyed, its ease of understanding and the modifications required. Such questions ensure that the PSA reaches the target audience and provokes the expected positive reaction (Siegel Lotenberg, 2007). Moreover, employing market research techniques might prove effective in evaluating the program. Besides the technique having flaws, it provides a quicker and cost effective method for gathering data on the program (Poscente, Rothstein, Irvine, 2002), thereby enhancing its ability to fine-tune mass media channels and the assembling of health promotion information. Such techniques could improve the pretesting method by enhance the effectiveness of the message conveyed to the target audience through PSA. References Hampton, C. , Rabinowitz, P. Nagy, K. (2010). Preparing public service announcements. The Community Tool Box. Retrieved May 20, 2010 from http://ctb. ku. edu/en/tablecontents/sub_section_main_1065. htm Poscente, N. , Rothstein, M. Irvine, M. J. (2002). Using marketing research methods to evaluate a stage-specific intervention. American Journal of Health Behavior 26(4): 243-251. Retrieved May 20, 2010 from EBSCO database. Siegel, M. Lotenberg, D. L. (2007). Marketing public health: Strategies to promote social change. Sudbury, MA: Jones and Bartlett Publishers.

Advantages of On The Job Training

Advantages of On The Job Training This paper discusses an important topic of human resource management and that is training of the employees. This caries great importance as it serves twin purposes which are that it helps in the career development of individuals and simultaneously is really healthy for the growth of an organization. First of all training is defined with preciseness yet with clarity. Then an overview is given about the need, importance and finally the sequence of events followed during the process of training. An exceptional stress is laid upon the evaluation of the training that has been given to the employees to measure its effectiveness. Later in the paper on-the-job training, the most popular method of training is discussed in detail. This method of training is critically analyzed also arguing for and against for the use of this technique in most organizations for training employees. By keeping the entire debate in focus finally the paper concludes that, by following a simple system, managers responsible for on-the-job training can greatly improve the effectiveness of their training efforts. TRAINING Training is the process of increasing the knowledge and skills for doing a particular job. It is an structured method by which people acquire knowledge and skills for a definite purpose. It basically bridges gap between job requirement and present competence of an employee. Need of Training Training is required on account of the following reasons: Job requirement: Employee selected for a job might lack the qualifications required to perform the job effectiveness. Technological changes: Technology is changing very fast. Now automation and mechanization have are being increasingly applied. Organization viability: In order to survive and grow an organization must continually adopt itself to the changing environment. Internal mobility: Training becomes necessary when an employee moves from one job to another due to promotion and transfer. Importance of Training Training is the process of imparting knowledge, skills and aptitude to perform desired job. A well planned and well executed training program can provide the following advantages: It helps in improving the level of performance and hence results in higher productivity. Uniformity of work methods and procedures helps to improve the quality of product or service A systematic training program reduces the cost and time drawn in learning. Good training helps in economical use of materials and machinery. It reduces supervision. It lowers the rate of accidents. It boosts the morale of employees to perform the task/job efficiently. Process of Training Identifying training needs: Process of training starts with identifying the need of training. Training objectives: the next step is to set training objectives in concrete terms and to decide the strategies to be adopted to achieve these objectives. Designing training program: An appropriate training policy is very important to meet the objectives. It consists of rules and procedures concerning training. Imparting training: Here employees are given training as per their requirements. Evaluating: Here the effectiveness of training is evaluated. Assessment of the usefulness of training is done to make sure that it is gainful, to identify needs to modify what is being provided, to discover new needs and redefine priorities and most importantly to ensure that the objectives of the exercise are being met. There are various methods employers use to actually deliver the training. The most popular method is on-the-job training. ON THE JOB TRAINING On-the-job training (OJT) is one of the paramount training methods because it is planned, organized, and conducted at the employees workplace. On-the-job training is usually the principal method used for augmenting employee skills and escalating output and efficiency. It is mainly suitable for developing expertise distinctive to an employees job, chiefly those positions whose work is relatively easy to learn and require locally-owned equipment and facilities. Self-esteem, high yield, and professionalism are always high in those organizations that employ a logical and reasonable on-the-job training program. On analyzing the most important requirements that are highlighted in job descriptions and specifications form the basis for setting up an on-the-job training plan. To be most effective, an on-the-job training plan should include: The area under discussion; Allocation of time to it each day; anticipated closing date; and Evaluation will be conducted in what manner. A coach should be assigned to each employee involved in on-the-job training to make it successful. All coaches are accountable and responsible for carefully planning the training and also conducting it effectively. On-the-job training is one of numerous ways by which a company might opt to impart the knowledge and skills its employees require. Every company has its own employment needs. These are dependant on the size of the company, diverse skills and information necessary to carry out particular jobs. Companies use a mixture of strategies to have a labor force which has the essential job training. This helps them to carry out all the required job functions. Structured academic learning or vocational training is the few methods usually used. On-the-job training inevitably forms some part of all teaching programs, no matter which of the tactic is used to train the employees. It is said that on the job training is an important example of an investment in human capital. Like any other investment it has initial costs and returns to these expenditures occur in future periods. These future returns are measured by increased productivity of the worker during subsequent periods of employment. (Baron.J., 1997, On the Job Training, W.E. Upjohn Institute for Employment Research. Kalamazoo, MI.) ON THE JOB TRAINING ADVANTAGES Conducting training in an external environment is being avoided by many companies. An inclination towards training employees within their own working environment can be seen clearly. This way they use those tools and equipment which they will be using in future to carry out their specific role in the organization. This preference is proved by Walter who introduced the Task analytical training system (TATS) model is a performance-based approach to develop, implement, and evaluate a structured on-the-job training program that can be applied to a variety of manufacturing settings. (1996, October, pg:1) The employee is given specific job training and they practice under the administration of more qualified staff. This way they gain confidence in their work. The trainer directs them how to perform the task appropriately and gives feedback immediately by pointing out any errors. This allows a new trainee to be incorporated simply and quickly into the company, in addition to the job training being modified to distinctively suit the needs of the company. Furthermore, on-the-job training makes sure that the employee is actually working as it is learning. This leads them to being further dynamic and proficient. From a financial perspective, for the company its a very cost effective method of imparting knowledge and skills that are according to the companys wants. ON THE JOB TRAINING DISADVANTAGES On-the-job training isnt always as effectual as it should be. There are many reasons to it. Firstly, its not sufficient that the employee just passes on the skills and knowledge required for the particular job. A major fact is that teaching and training is also a skill which people should have to be qualified. If they are not and are still giving training to the workforce, then this will be ill-planned and would be delivered in a way that will confuse the trainee. He wont be able to grasp the concepts, therefore revealing the poor standard of the training. To both the company and to the trainee themselves this will be counter-productive. Often, on the job training is given in a hasty manner, so that employees start working up to the mark early and to save companys money. This also does not give time to the trainer to establish the skills injected in plus doesnt allow sufficient time for feedback. Consequently on the job training turns into a waste of time. One of the pivotal mistakes a trainer can make is trying to get too much information absorbed in a short period of time. One aspect should be kept in mind that trainees are going to take long time to be able to perform the tasks as the company expects. The trainers can do the job blindfolded because this also has come due to many years of experience and unending hard work. If a company brings in an external trainer who is well equipped with all necessary tools but is completely unfamiliar with the companys operations and equipment then it has made a big mistake. Though from a financial point of view it might be cost effective but external hiring isnt always necessarily helpful. An external trainer sometimes hands over bad habits to the trainee without realizing what they are doing. This should be avoided by strict vigilance. CONCLUSION So all that we have found out by this research is, that training is an essential part of human resource management. Moreover, on-the-job training is the best method as it is economical, simple and effective and everybody can do it. It doesnt need wide-ranging budgets, complex training courses, devoted training staffs or absence from the workplace. Its effectiveness can be significantly enhanced by applying a methodical approach. Importantly, each on-the-job model has its own merits and weaknesses but they all serve the same purpose of providing the trainees with the opportunity to practice and learn by doing. If all I do is hear, I will forget If I hear and see, I will remember If I hear, see and do, I will understand. (Confucius,. 2005, April 17)

Recovery Plan in a Nuclear Scenario

Recovery Plan in a Nuclear Scenario Introduction This paper will focus on a recovery plan that is designed to offer a better approach on how different matters should be handled on a different platform. This reflect the fact that a recovery plan determined the reliable application on different notions, so that all situation can be handled in a more resilient perspective.   More so, a recovery plan defines a target that is to be fulfilled which means it offers a recovery strategy on an incident that has occurred and what is supposed to be done in order the situation can be in control. However, in order to have an efficient recovery plan, some credentials ought to be facilitated so that there will be no effects due to the course of recovering any incident. In this case, technological aspect ought to be considered, data obtained ought to be analyzed, resources available so that the recovery aspect can be effective. Among other factors that are required is that consideration of different vulnerabilities that are prone to emerge during the recovery plan ought to be defined so that disruption during the process can be enhanced. This paper will prissily focus on a recovery plan on Nuclear Scenario in San Francisco. It out of this that highly enriched uranium (HEU) has massively destroyed the building and immediate surrounding areas and other factors in the city. Hence, the main idea is to initiate a structure that will help the people involved and the city at large more so, to analyses the problem and know how the issue can be dealt with, including the emerging factors.   When a nuclear disaster occurs, it is important to learn the outcomes that are expected in order to deal with the affected casualties; this is the main agenda of th e recovery plan. Objectives of the recovery plan The plan aims at ensuring that the nuclear scenario will not affect more people in the society than it has currently. This will be achieved by ensuring that all the factors to control the situation are identified, and hence the outcome will not be that adverse. Additionally, mitigating any influential elements is the best way to decide which of the ways are essential in order to reduce the number of causalities. This will cut across various agencies, and thus the help of the government will be needed this is as stated by McFee, (2007). Another aim is to provide measures, which can be used in a case such a situation occurs again. This will serve as a plan, which will serve the purpose in future. Therefore it is also subjected to changes in order to fit the nuclear situation at that time. To offer a solution to the situation is another objective and for this to be achieved then various factors are necessary this include the overall element of resources and time not forgetting dedicatio n. Explain the specific agent used in the attack and the effects of the agent on the victims and surrounding areas. Any agent can respond the nuclear attack that occurred better since every agent is trained to have the ability to detect, prevent, preempt and deter any signs that may result to any emergencies. For this case, the agents should be in a position to protect and restore essential service so that the environment can be maintained. More so, to compensate victims is another aspect that specific agent should offer because it is quite evident that many people are highly affected because San Francisco is referred to as the heart of the city which means that many people show up in the city. More so this is related to the fact that people who are affected area seek shelter in safe areas because they are left displaced these impacts are caused by the blast, thermal radiation, prompt radiation that occurred (Mahan, Griset, 2013). However, every agent should be in a position to react because the actual occurrence of injuries does not stop when a nuclear attack is experienced. This means that measures should be enhanced like lifesaving efforts so that life can be saved in one way or another since there is reflected the fact that San Francisco is affected by the nuclear attack which means that the building and immediate surrounding areas are completely destroyed. More so, mass casualties are reported which means every agent should be proactive in issues that emerge by addressing the evacuation or sheltering-in-place decisions for the potential victims. Additional the agents should offer short evacuation so that effectiveness can be obtained in offering victim car. In this recovery plan, all people involved should be in a position to quickly leading to a shortage of willing, qualified, and trained workers so that every situation and casualties can be help in a more efficient manner. This is done so that effective action can be taken and safe what is left after the nuclear attack. The attack and the effects of the agent on the victims and surrounding areas are that attribution activities will be enhanced so that the affected victims can be given care. More so, compensation can be done because most of the people are left homeless federal authority, or any military will be in the for the front to offer apprehension in dealing with the situation. Explain symptoms victims will experience and display. A nuclear attack has both short-term effects and long terms effects, which affect the victims are affected in a different way depending on the exposure aspect that was involved in the blast that emits radiations. Different symptoms will be seen in one way or another this means that symptoms like vomiting, skin rashes, and an intense unquenchable thirst as their hair falls will be highly experienced to the affected victims. Due to the light that is emitted from the explosion, most of the people are affected and are prone to be blinded in one way or another. This is a common effect the affects people in San Francisco because most of the people are prone to look the light directly due to the mass that the city has which means that victims lost their eyesights.   Death is another effect that is facilitated due to the nuclear explosion because the gamma ray burst this is a symptom that will be experienced in one way or another. In addition, the nuclear attack displays different effects in the environment, for instance, the building, and immediate surrounding areas are completely destroyed. This means that the environment structure is highly affected because the nuclear setting is designed to explode and bring down all things that are within.   On the other had theirs the aspect of Mass casualties that are reported this means that some symptoms are depicted. Since San Francisco is known for its dense fog, mild temperatures and cool breezes this factor highly motivate the nuclear attack since explosion  Ãƒâ€šÃ‚   increase the radiation aspect, which means that it is hard, so the factors to be emitted since the radiations that are emitted are highly motivated. Identify which government agencies (local, state, and federal) will need to be involved in response to the terrorist attack. All Federal authorities or the military setting in all local, state and federal should be enhanced in respect of the attack. This is because they can be in a position to respond to the attack on a more professional aspect since they have the credentials that are required to provide the basic care to the affected people by delivering them to the hospital facilities so that care can be offered. Additionally, there is the aspect of clearing and determining what the cause and how the explosion occurred. Federal authorities or the military can define detection of a small nuclear device with highly enriched uranium (HEU) so that if there is another explosion that is vulnerable can be deterred in a more professional aspect so that people cannot be affected. It is out of this that the situation can be held in control because the situation can be kept under control. This is the primary reason every agent should be involved in responseing to the terrorist attack so that they can control the situation since they cannot be affected due to the protections aspect. However, the response that is offered is based on preparedness, which is updated by mutual aid in emergences that are to emerge, in addition all agenesis are structured to have a response plan for any attack that I venerable, this means that a better manner of handling the situation can be obtained in a more critical aspect. More so, activeness and determination define different government agencies since they recognize and believe in assisting and eradicating attacks that occur. Still, all government agencies setting is to find and address perceptions of threats that are caused by the nuclear attack.   Explain the appropriate role and responsibility for all agencies involved. Appropriate role and responsibility for all agencies involved in a nuclear attack are to offer a framework that will respond to the emerging factors of the attack. To begin with, the first responsibility is that all state agenesis has the responsibility for the public health and welfare of the people involved in the attack. This means that they should respond effectively and offer first aid care in a more transparent aspect so that lives can be saved. The local agenesis has the responsibility of communicating to other agenesis so that action can be taken in all aspect. The federal agenesis should offer the responsibility of maintaining a wide array of capability and resources that can be used to deter another attack hence they secure every person involved and the recourses in general. The appropriate role of all agencies is to respond in a dynamic manner that will make that the situation is standardized, this can be enhanced by establishing a strong working relationship. By doing this, the situation can be dealt with in a more appropriate manner that will be defined. In addition, all involved agencies should be in a position to support participation in all mitigation efforts that will enable people who are affected fell more secure. All agencies role in the nuclear attack is narrowed down to three factors, which are to ensure that every emergency plan is well emulated and take account the needs of individuals who are involved. More so, it is to protect person, property, and structures that are affected by the explosion. Another significant role the involved agenesis should play is to encourage residents to participate in volunteering aspect that will see to it the situation is under control. . List communication methods between first responders and involved agencies; and identify necessary information that will need to be communicated to the public Emergency preparedness is based on the communication platform that is developed between the first responder and involved agencies.   Hence, the use of use of interoperable, backbone communications systems will offer a clear understanding of the situation. Hence, in it important to identify a better communication aspect that will deliver the message effectively. The communication method that should be enhanced involves all aspect of communication so that the situation can be controlled more so by providing a plan on how to take charge of the situation. This is done so that the masses of people can get information in different ways and know how they will deal with the emerging factors. It is by doing this that the purpose of the how to handle the situation will be identified and better logistics will be facilitated in more competence aspects. The type of communication methods between first responders and involved agencies that are involved will define the concept of operation. Hence everybody will be assigned different responsibilities to undertake this is as stated by Apikyan, Diamond, (2015). In addition, the plan that is developed and maintains the whole situation, like emergency planers should anticipate both active and passive aspect in the whole process which will include addressing all hazards and should elicit participation in acquiring assumption about the threats. However, the necessary information that will need to be informed to the public involve how to they should keep off the place that has been attacked. More so, if there is relevant information about expected attack their agencies should be informed immediately so that the situation can be deterred. This are so of the fundamental principles that should be expected to be portrayed when certain situation occurs so that an immediate plan can be facilitated in an effective manner. Explain the unique challenges first responders will face when responding to the attack. A nuclear attack is one the dangerous attack that can occur within a given area; this is because it is hard to come up with a plan that is effective in dealing with the situation on effective measures. This is because the grammar rays that are emitted when the explosive occur are reflected back even after some time, hence the first responders might be faced with different challenges while dealing with the situation. Since the nuclear attack is a technological accident, first responder may not be in a position to identify which are the appropriate approach that is supposed to be offered in the situation. This means that different responders can offer a different view on how the situation will be dealt with without knowing the repercussions that will be resulted in the situation. Another challenge is that there will be challenges to command and control the people involved for instance in the San Franciscos City Hall, which is in the heart of the city it will be hard for the respondent to act because there will be a reaction all people reacting due to the explosion. More so, managing is a vital aspect that ought to be counterchecked so that the attack can be controlled this means that the first responders will not be in a position to manage effectively since nuclear attack causes tension because of the light that is emitted and the heat. This means that first responders will be faced with the challenge of not being able to achieve the core factor of being in a position to bring the whole situation in control. Identify the proper Personnel Protective Equipment (PPE) that will be needed when responding to the attack. To respond to a nuclear attack, radiation safety equipments ought to be facilitated so that the person who is responding to the attack cannot be affected as well. In this case, facilitation of StemRads solution can be used since it is evident that this type of Personnel Protective Equipment is equal to the grammar rays that are elicited from the explosion. In this case, StemRads solution offers protection in all parts of the body, and this is the only protection aspect that can be used in order to deal with a nuclear attack since there are not repercussions that are facilitated in the process since it is a full package of that is designed for that purpose only.   More so, it is a sensitive Personnel Protective Equipment because it offers innovative measure in protection aspect and detecting aspect as well. On the other hand, it is designed to overcome selectively shields tissues increased radio sensitivity, and lighter is weight. Health issues are not vulnerable is the person responding to a nuclear attack is equipped with this aspects, this is because they cannot get any contact with gamma radiations. In addition, actuate radiation system offers transparency in dealing with the situation in a more professional manner. Address how first responders should establish a perimeter and how large the containment effort should be. Managing nuclear attach consequences calls for valid and appropriate measures that will be facilitated by certain parameters that define the whole function. In this case, the responders should enhance constitute a potential parameter that is based on an accurate overview of potential events that gives a brief description of the information in the nuclear attack so that the response actions, including the suggested elements, can be affirmed. In this case, the parameter that the responders ought to enhance should be based y the environmental factor of the region, the population of the region, and resource that are within the region where the nuclear aspect occur. This means that initial warning parameter should be offered so that the protocol followed should remain consistent hence clarity can be obtained in the situation. This depends on how the affected people are willing to be helped to so that they can get out of the situation. On the other hand, there is the aspect of defining the potential targets as a parameter so that their wellbeing is not interference. More so, this aspect offers an in depth vulnerability in the parameter perspective since first responders are in a position to identify the root cause of the problem and know what is expected for them to do, it is out of this that decision making should be in line with the parameter offered. On the other hand, there is the aspect of first responders whole should provide an initial assessment that will embark in the parameter formulation should define what should be done in the surveillance of a hazard caused by the nuclear attack. This is done so that information of the people involved can be delivered in a more resilient aspect. By facilitating this mass, care can be obtained by determining the safety parameters. This fact that reflects that containment effort should be effective and efficient in order to deter all protocol that is enhanced when the attack occurs. Explain what sort of decontamination procedures and equipment will be necessary to treat victims. Nuclear attach causes skin related problems due to the heat and radiations, more so the eyes are affected, and to forget due to the blast the ears will be affected. However, the sort of decontamination procedure and equipment that will be necessary to treat victims will be based on therapy aspect. This is because various disorder are caused due to the blast that occurs for instance, there are diagnosis and therapy procedures that ought to be initiated. For the affected people in terms of external aspect ought to be treated in medical care facilities that are well equipped so that it can offer different capabilities of how the will deal with emerging situations. The decontamination procedures are based on nature the nuclear attack that has occurred, this means effectiveness should be offered in all facilities so that affected victims can be treated appropriately. The equipments that are necessary to treat affected victim are radioactive iodine which is used in therapy aspect and can treat issues like cancer and other related medical conditions in victims. Another equipment is the use of scans radioactive materials called radiopharmaceuticals or radiotracers, which is used to deter the situation in victims (Aà ¯Ã‚ ¸Ã‚ ¡blokov, Nesterenko,   Nesterenko, Sherman, 2009). Identify the appropriate decontamination stage for the attack, and explain initial decontamination considerations. The appropriate decontamination process for the nuclear attack is identifying the situation, and what factors led the attack. By defining the problem, a better understanding can be enhanced in all agencies involved so that a better respond can be obtained and take charge of the situation.   The use of securing decontamination can be enhanced so that people can be eradicated from the seen with quick measurers as possible. More so, some consideration can do by educating different people so that they can be in a position to control the situation. More so, a gross decontamination should be reflective to the mass decontamination by considering this it means that responders can be in a position to control the attack and save people, by having a close relationship with other volunteers the situation can be controlled in a more resilient aspect. Explain the type of evidence first responders should be looking for, and how first responders can preserve any evidence. As it is clear, the first responders need to look for any signs or symptoms that the people may have regarding the attack. This includes the mentioned signs and symptoms and hence reduce the reactions that will be taking place among the victims. Out of this and with the use of appropriate procedures, then identifying the evidence will not only be easier but also ensure that mitigating factors are controlled. In order to achieve this, they need to look for evidence in the affected area, to identify this they need to have a little knowledge on how the highly enriched uranium reacts with the metal and other substance. They can be in a position to identify some of the identifiable reactive substances, which hence will enable diagnose of the scene. This can include metals or other elements like as plastic, and how they react with the highly enriched uranium element. Once they are aware, then it is evident that they shall restrict the people from going close to the reaction. This is not limited to the area of explosion alone but also to the scene which has been affected. Radiation occurs through waves. Therefore it is important for the responders to carry some of the equipment, which can help identify the waves of the radiations. With such response, they will be able to not only find the evidence but also prevent any further damage. Discuss the effect the attack will have on the area. Having known that San Francisco has a range of approximately 200 to nearly 1000 feet, and then it is clear that the highly enriched uranium will have adverse effects on the city. This is supported by various properties, which make Uranium a highly dangerous element. In this case, the surrounding will be destroyed and due to the range, that San Francisco has. The area affected will not only be large but also the destruction caused will be massive thus considering it as part of the effect on the area. Additionally, the losses incurred will not only be many but also result in a huge setback. Putting in mind that there is the use of one-way street, it clearly explains how great a commotion can occur; this is based on the confusion, which can be experienced. Out of this, then it clear that the effects can be broadly categorized into various ways. The overall confusion can affect people who are traumatic, and since the place is suitable to support the highly enriched uranium element, it makes it suitable for the attack. Conclusion To sum up, the recovery plan, having leant the outcome and effects and mitigating factors it is clear that appropriate measures can be taken to deter such a situation. More so, with the help of first responder and identified agencies either in the local aspect, state or federal agencies can be can play a huge role in the recovery of the city. Since San Francisco has suitable condition for highly enriched uranium (HEU) that attack may result in adverse effects, however with the help of the first responder and other influential bodies within the state the recovery plan will be a success. References Aà ¯Ã‚ ¸Ã‚ ¡blokov, A., Nesterenko, V., Nesterenko, A. Sherman, J. (2009). Chernobyl : consequences of the catastrophe for people and the environment. Boston, Mass: Published by Blackwell Pub. on behalf of the New York Academy of Sciences. Allison, G. (1996). Avoiding nuclear anarchy : containing the threat of loose Russian nuclear weapons and fissile material. Cambridge, Mass: MIT Press. Apikyan, S. Diamond, D. (2015). Nuclear Terrorism and National Preparedness. Dordrecht u.a: Springer Netherlands Hoffman, B. (2006). Inside terrorism. New York: Columbia University Press.Leikin, J. McFee, R. (2007). Handbook of nuclear, biological, and chemical agent exposures. Boca Raton: CRC Press. Mahan, S. Griset, P. (2013). Terrorism in Perspective. San Francisco: SAGE.   Retrieved from https://www.cdc.gov/niosh/programs/ppt/pdfs/PPE_Interim_Guidance_6-10-08.pdf Rosenbloom, D., Williams, M. Watkins, B. (2010). The effects of nuclear war. Honolulu: University Press of the Pacific. Retrieved from https://www.dhs.gov/xlibrary/assets/prep_nuclear_fact_sheet.pdf

Gunner Pass Driving School :: Business Management Studies

Gunner Pass Driving School A good location for any business is vital. You might need to be right in the middle of the city, or you could be better off in an out of town Retail Park or Industrial Estate. To decide what location is best, businesses should think about: * Will we attract passing trade * Will we make regular trips to the bank or a postal depot * Will there be public transport links nearby Whatever option a business goes for, there will be disadvantages. An office in a rural setting might be relaxing, but could be awkward for staff or suppliers making deliveries. Being right in the middle of a city can be very convenient, but also more expensive. Adrian has no workplace for Gunner Pass other than when he is out in his car, and when he is at home. At home he works within his office with his computer and has a telephone for communications. A map to show the location of Gunner Pass is shown below. As of yet he has no other offices or locations for his business. If he decided to rent an office this would be a disadvantage because he would have to pay costs to use the premises. The local areas in which Adrian provides his service are expanding. New homes are being built, this means more shops will be needed to supply everyone’s needs. The houses being built are all in excess of  £100k plus. This means Daventry is attracting wealthy families. Adrian can benefit from this, because there will be more customers in the area needing driving lessons. This could be a disadvantage for Adrian as other driving schools may be set up because of the rise of population in the area. Adrian would now have competition. Adrian needs to be reasonably near his customers. The location of his customers isn’t a big factor as it is with other businesses. This is because he drives to his customer’s house when they are having a lesson. His customers cannot be too far away, as Adrian will have to pay more on petrol to go to them. Adrian’s car runs on Diesel the reasons for this are: †¢ It’s cheap †¢ More Mileage †¢ Less pollution Buying your own premises: advantages and disadvantages If Adrian feels it neccassery he may decide to buy or rent an office and premesis. This will be a new location for Gunner Pass. The new location would need to be in the local area. He is likely only to consider this if he has plans to expand. Buying a property gives you the freedom to use it as you wish - subject to planning regulations or

lung cancer Essay -- essays research papers

Lung cancer is the leading cancer killer in both men and women. There were an estimated 164,100 new cases of lung cancer and an estimated 156,900 deaths from lung cncer in the United States in 2000. The rate of lung cancer cases appears to be dropping among white and African-American men in the United States, while it continues to rise among both white and African-American women. There are two major types of lung cancer: non-small cell lung cancer and small cell lung cancer. Non-small cell lung cancer is much more common. It usually spreads to different parts of the body more slowly than small cell lung cancer. Squamous cell carcinoma, ademocarcinoma, and large cell carcinoma are three types of non-small cell lung cancer. Small cell lung cancer also called oat cell cancer, accounts for about 20% of all lung cancer. Smoking is the number one cause of lung cancer. Lung cancer may also be the most tragic cancer because in most cases, it might have been prevented -- 87% of lung cancer cases are caused by smoking. Cigarette smoke contains more than 4,000 different chemicals, many of which are proven cancer-causing substances, or carcinogens. Smoking cigars or pipes also increases the risk of lung cancer. Many of the chemicals in tobacco smoke also affect the the nonsmoker inhaling the smoke, making "secondhand smoking" another important cause of lung cancer. It is responsible for approximately 3,000 lung cancer deaths and as many as 62,000 deaths from heart disease a...

freedol Noras Freedom in Ibsens A Dolls House Essay -- Dolls House

Nora's Freedom in A Doll's House        Ã‚  Ã‚   Perhaps we have all felt the urge to "escape" to some tropical paradise. However, as individuals we have responsibilities and obligations to school, friends and family. These responsibilities and obligations usually keep us from "escaping". It is difficult to balance our personal need for freedom with our responsibility to others.   In Henrik Ibsen's play, A Doll's House, the character of Nora Helmer had suffered greatly to achieve her personal freedom.    A woman of the Victorian period, Nora Helmer was both a prisoner of her time as well as a pioneer. In her society women were viewed as a inferior to men and were not provided full legal rights. Women of that era were expected to stay at home and attend to the needs of their spouse and children. Nora was a free spirit just waiting to spread her wings; her husband Torvald would constantly disallow the slightest pleasures that she aspired to have, such as macaroons. (TEACHER COMMENT: THIS STATEMENT WOULD HAVE A BETTER EFFECT IF IT WERE DIRECTLY QUOTED FROM THE PLAY.)    Nora lived a life of lies in order to hold her marriage together. She kept herself pleased with little things such as telling Dr. Rank and Mrs. Linde, "I have such a huge desire to say-to hell and be damned" (Ibsen 59)! She did this just so she could release some tension that was probably building inside her due to all the restrictions that Torvald had set up, such as forbidding macaroons. The need for her to consume these macaroons behind her controlling husband's back was a way for her to satisfy her sense of needing to be an independent woman.    Upon the arrival of her old friend Kristine Linde, Nora took it upon herself to find her friend a job... ...ority says, or what's written in books. I have to think over these things myself and try to understand them (Ibsen 111).         In her leaving and the abandoning of her family and the memories that coincide with them, Nora was able to gain her freedom as an individual and was now in search for new responsibilities. We all have wanted to go out on our own and fulfill our responsibility to ourselves. However our need to find our individuality can lead to our downfall, or our success. In Ibsen's play, A Doll's House, an estranged wife, Nora Helmer; suffered to become an individual in her own right and took accountability for her actions to achieve her freedom.    Work Cited: Ibsen, Henrik. A Doll's House. Introduction to Literature: Reading, Analyzing, and Writing.2nd ed. Ed. Dorothy   U. Seyler and Richard A. Wilan. Englewood Cliffs: Prentice, 1990.

Organizational psychology Simulation Response Essay

Leadership and management has been two confusing practices for many people tend to confuse leadership and management. Leadership has many definitions that may leave one completely confused having no appropriate meaning. Leaders and managers seem to have close responsibilities in the welfare of the organization. Leadership in general is defined as influencing, motivating, organizing and providing support to the employees or workers. Management on the other hand is mastering the working behavior and progress of the employees. Therefore, the leaders are more concerned with the welfare of the employee while managers mostly concerned with the welfare of the organization. There is difference in response by the workers to the leaders and managers, this can be distinguished by taking a close look on how they understand between the two terms and responses they give to each. Simulation response Interestingly, most employees tend to prefer working with leaders than managers. Good leaders are never dictators, they guide the employees through their work to achieve the desired goals. Leadership is very crucial in the welfare of the employees in the organization, good leaders are responsible for the employees’ achievement and their working conditions. According to (Yukl, 1992), employees are the one that determines who real leaders and who managers are depending on how they respond to the two issues. Employees tend to respond to leaders in a different way from how they respond to the managers. Due to difference in the working behaviors, managers are feared for they do anything no matter the impact it may bring to the employee just to protect the interests of the organization while the leaders will try to balance both issues and interests. A leader seems to be more skillful than the manager because he must possess interpersonal skills of persuading and influencing employees to perform a task, they are more concerned with the process the duty is performed unlike the managers who are more concerned with the outcome. Leaders provide the strategic direction and vision to the employees and to entire organization and making sure that every task is completed in time and in the right order, they are responsible for organization goals and future destinations, they are responsible of motivating and coaching the employees to achieve the expected goal for them. Different leaders posses different traits depending on their effectiveness, though the research have not yet defined on how effective a leader could be. Leadership is more of behavior while management is mostly on commands, therefore the leaders behavior are more complex and hard to understand for no one knows or predicts what a leader is up for while every knows what the manager is expecting of him. Leaders are able to influence the implementation of certain behaviors without affecting the working routine of employees while the managers will force it in which might affect the employees and their working conditions. Decision According to the above discussion, it’s clear that leaders can perform both duties they perform and those performed by managers. It would of great benefit to any organization if leaders are given more priority than managers for they have more skills than managers. They are among the most important asset the organization can have for they care about the company and employees. Leaders deliver more benefits to the company through administering the working process of the employee, they are attentive through out and have that personal skills to motivate workers therefore delivering the best to the company. Leaders don’t struggle in seeking the process of achieving the organization goals for they are able to implement a road map to the goals without dictating to the employees, they are part of the reliable personnel that holds the company’s corners, so, if the managers work is just to sit in the office giving directions, the leader is out with other workers guiding them to achieve the goal in the easier way. Conclusion Leaders are able to understand the dynamics of influence and power to their employees, through the strategies the leaders use they determine the roadmap the organization is going to follow to achieve the desired goal. Persuasive power possessed by the leaders makes the most useful human asset to the organization; good leadership is determined by the achievements one achieves. Most managers are known to dictate the working map to achieve what they desire as the leaders will try to understand what the employees will do right to achieve the organization goals. Therefore it quite hard to understand the strategies a leader may use to influence the employees, there is no defined map the leaders use while every employee knows the interest of a manager is always result oriented.

Interactive Writing Essay

Animated productions and video games offer customers a world to get lost in. In this world, creative writing plays an integral role producing an atmosphere that progresses and sustains fluidity. Although graphics and user controls are typically the talk of animated production writing is just as significant. Without creative writing these worlds of animation might be a little bleaker and less interactive. Graphics would have no bearings if they did not have a background of description to be created from. Game and Production writers play a crucial role in the development of the media. Video games usually have paths to follow, and offering misdirection, speed bumps and challenges to overcome. It takes a large amount of skill to transfer ideas into a media, and that is where developers come in, but if they do not have a game plan to follow a mess can occur. Writers are becoming increasingly more involved in the video game and animated production business. In order to efficiently supply these elements a production has to be planned out or time lined. In this time line, it takes writer’s input to create a structured story which is critical for the flow of the game and the story being portrayed. A well developed story or plot can draw in players to purchase the media and any games that might follow. One writers expresses why a well written video game is more than important, â€Å"As gamers age, the complexity of both the plot and the theatric elements tend to resemble short skits along the lines of â€Å"Godfather,† leaving the days of Super Mario Brothers long lost in the dust† (Brewer, 2002). Writers are essential in creating a world beyond any gamers’ imagination. Typically animated productions or video games are stemmed from a developer’s idea, but it is the writing that carries the developer’s initial thought. It is up to writers to be very descriptive. After the story board and character development it is up to an interactive writer to begin on a script. The script can make or break a game’s potential. A productions script must be carefully combed using effective words that will spark user’s imaginations as well as guide them easily through the set path. A writer must be very descriptive in their script leaving little discrepancy over the visual settings. Also, the game’s story will need to be broken into parts in order to have levels or sense of accomplishment for the user. A article suggests, â€Å"There are three main points to the written script: describe the environment; what does everything look like -and what does it feel like, what is the accompanying material, is there music, and sound effects, what are the things that are going to happen, what decisions will be made, and what rooms or areas are the decisions tied to† (Kalif, 2008)? It is the writer’s job to create substance. If a game is not well put together and has only one path to the end of the media, then it is less likely to be played again. When productions set on a buyer’s shelf it means they are less likely to buy the game when a new version is created. Video game companies now spend sufficient money to hire creative writers. If a gaming company is known for their extraordinary atmospheres, settings, and characters, users are more likely to try games from the company without much knowledge of the particular game. These writers become so involved in their stories, they create more opportunities to make a game company more money with the ability to produce other games, movies, action figures. A video game writer said in an interview, â€Å"I fall in love with every game story that I work on, enough so that I can envision countless stories, sequels, movies, and books all emanating from within this one world† (Duffy, 2007). Animated production and video game writers are essential in the development process. These productions have progressed significantly over the past ten years and a lot of the progression can be accredited to the ever more use of writers. As we have seen, writers take an idea and form it into something more tangible that users can relate to and are drawn to in order to continually play a game. A creative writer can serve in many roles and typically do not get as much credit as the producers or developers, but it is these unsung heroes that provide the developers with an atmosphere and a descriptive setting for their characters. Old games like â€Å"Pacman† are fun and can be entertaining, but it is the new games like â€Å"Grand Theft Auto† that drive the industry even more toward creative and efficient writing. ReferencesBrewer, Melissa, (2002). Writing for the Gaming Industry. Retrieved on December 15, 2008 from http://www. writing-world. com/freelance/games. shtmlKalif, Will (2008). Writing a Script for a Video Game. Retrieved on December 19, 2008 from http://www. stormthecastle. com/video-game-design/writing-a-video-game-script. htm. Duffy, Jill, (2007). How I Became a Game Writer. Retrieved on December 19, 2008 from http://www. gamecareerguide. com/features/424/how_i_became_a_game_writer_an_. php? page=4.

Porter’s five forces analysis on shipping industry

Objective of the report The main purpose of this report is: To have an overview of the Strategic Management of PAL. To assess different strategies applying different analytical concepts, tools and techniques of Strategic Management To provide suggestions for possible strategic erection for the Shipping industries in the coming days based on findings of the report. 1. 3. Methodology The company websites, annual reports, vision & mission, values and objectives, other booklets & manuals etc were studied to identify the strategies of the Shipping industries.Top level executives and other employees were also consulted to have their opinion on the rationale of different strategic moves of the company. The theoretical bases for the reports are primarily those taught as part of Strategic Management course. The industry competitiveness and outlook have been reviewed. The tools and techniques such as Strategic group mapping,PESTLE analysis, Porter's five forces model of competition, SOOT analy sis, Key Success Factors (SF), five basic generic business strategies and other strategies like alliance, diversification, etc were applied. . 4. Scope and limitations This report has covered key business strategies of the Shipping in relation to target customers. It also covered strategies in network expansion, operational strategies The report also has attempted to give insights in the strategies of product offering and differentiations, customer services, strategic alliance with other partners, verifications, industry competitiveness, Ethics and CARS, Corporate culture and leadership etc. The report also has certain limitation too.It has not been possible to managed due to time constraint. 2. Organizational Overview PAL is the world's seventh largest ocean carrier and global top 100 plushy chain solution provider in shipping which has the same Mother Company Neptune Orient Line (NOEL) About Neptune Orient Lines: Neptune Orient Lines (NOEL) is a Singapore-based global transportati on company, with core businesses in container transportation and supply chain management. Global strength of over 12,000 employees 0 Revenue amounting to US$8. Billion in 2013 Mol's shipping and supply chain businesses synergies to create total value chain' for its customers. PAL Liner: Container Shipping & Terminals 0 World's 7th largest shipping operator O SUDS. B revenue (IFFY) 0 160 + years of continuous operation 0 Global network serves 33,000+ locations in 150 countries 0 130+ vessels, 6. MM Tees, 10 terminals. PAL – Moving Business Forward PAL is the world's seventh largest ocean carrier, offering more than 80 weekly services and over 500 calls at more than 140 ports worldwide.We provide container transportation and value added supply chain management services through our international shipping network which combines high-quality intermediate operations with state-of-the-art information technology, equipment and e-commerce. Transportation and logistics company. With ov er 160 years of experience, PAL has the knowledge and the expertise to help our customers grow their businesses and negotiate in an increasingly complex and ever-changing global marketplace – whether that is venturing into new territories or growing in already developed markets.With our highly competitive transit times, petition for service reliability and excellence and commitment to sustainable global trade, shippers the world over place their trust in us to provide them the value they need to compete in today's global economy. Services Shipping services spanning the world's major trade lanes Extensive U. S. Intermediate network to facilitate inland reach Priority access to PAL owned and operated terminals on the U. S.West Coast and strategic terminals in Asia Vertical expertise o Refrigerated and climate-controlled cargo o Garments on Hanger PAL Fleet PAL has one of the international shipping industry most technologically advanced and environmentally friendly fleets PAL in vests in our equipment to ensure we provide customers with the most efficient services. We operate a modern fleet of approximately 150 vessels. In line with our environmental commitment, we continue to improve the performance and efficiency of our ships.The strength of our container fleet is closely matched to the demand for both lineal and feeder routes. Our own vessels are complemented by services with alliance partners and slot charter agreements that provide flexibility to adjust capacity and respond quickly to customer needs and new opportunities. The average age of PAL container ships is less than 9 years and every vessel is certified with the latest ISM (International Management Code for the Safe Operation of Ships and for Pollution Prevention) standards.

Introduction of Johnson &Johnson

Introduction of Johnson &Johnson As a consumer, you’re familiar with our name. The rich heritage brands from our operating companies have helped people around the world, and chances are your own family has trusted our products for generations. Johnson & Johnson is the world’s most comprehensive and broadly based manufacturer of health care products in the industry. Our products touch the lives of nearly a billion people every day. Our operating companies around the world compete in consumer, pharmaceutical, and medical devices and diagnostics markets. With approximately 120,000 employees working in more than 250 companies in 57 countries, our Family of Companies has the skills and resources to tackle the world’s most pressing health issues. Few companies have the consistent track record of public trust, annual sales increases, double-digit earnings increases, and steady dividend increases of Johnson & Johnson. Working together across our various business segments, we believe that we can accelerate growth through a dedicated focus on the intersection of our existing capabilities, customer need, and emerging trends. Because of our wide-ranging technological expertise and global presence, cross-business collaborations provide an enormous opportunity to address unmet health care needs and to enhance competitive advantage for our Family of Companies. They include In the coming decades, a significant portion of our growth will come from the Asia-Pacific, Latin America, and Europe/Middle East/Africa global regions, through Success in these markets requires an understanding of local cultures derived only from local experience. By sourcing top business and technology employment candidates for positions in their home countries, we can build organizations, facilities, and product marketing systems that respond to local needs. Rallying around the imperative of flawless execution helps our employees around the world Innovations within each of these product platforms take shape through a number of avenues, including Today, and for most of our history, our success is driven by our commitment to principles that are ingrained in our culture. These principles provide continuity in our approach to business opportunities, but they also stablish consistencies in our management style. Our key strengths serve as  a springboard for accelerating our growth and our contribution to human health around the world. Johnson & Johnson is committed to building on our knowledge and experience in order to take the lead in a rapidly evolving health care marketplace. Commitment to the promise of science and technology helps us  pr oduce innovative products and seek cures for diseases. Collaboration across our businesses and franchises expands competitive advantage and helps us address unmet medical needs. Pariticipation in  global markets—many with substantial unmet medical needs—offers tremendous potential. Recognition of  the responsibility inherent in our health care mission compels us to maintain the highest quality and on-time delivery. Explore Our Expansive Business Strategy A wide focus on health care As a consumer, you’re familiar with our name. The rich heritage brands from our operating companies have helped people around the world, and chances are your own family has trusted our products for generations. Johnson & Johnson is the world’s most comprehensive and broadly based manufacturer of health care products in the industry. Our products touch the lives of nearly a billion people every day. Our operating companies around the world compete in consumer, pharmaceutical, and medical devices and diagnostics markets. With approximately 120,000 employees working in more than 250 companies in 57 countries, our Family of Companies has the skills and resources to tackle the world’s most pressing health issues. Our strategic principles Few companies have the consistent track record of public trust, annual sales increases, double-digit earnings increases, and steady dividend increases of Johnson & Johnson. Our strategic principles define our management approach and help us build on the strengths of our heritage. Our approach to a converging health care market Johnson & Johnson recognizes that leveraging our world-class talent with cutting-edge technology has the potential to create innovative, effective product solutions and a novel approach to holistic patient care. Our vision for growth Working together across our various business segments, we believe that we can accelerate growth through a dedicated focus on the intersection of our existing capabilities, customer need, and emerging trends. Our growth imperatives and our commitment to developing capable, values-based leaders define our vision to rise to a new level of strength. Our strategic approach Few companies have the public trust in the record sales growth, double-digit increases in earnings, as well as Johnson & Johnson's steady increase in dividend. Our strategic approach to determine our management approach and help us to consolidate our traditional strengths. The convergence of our approach medical market Johnson & Johnson acknowledged that the use and cutting of our world-class talent, advanced technology, it is possible to create innovative, cost effective product solutions and a comprehensive new method for patient care. Our healthy growth Our work in various business fields, we believe we can accelerate our existing capabilities through a dedicated focus on the junction growth, customer needs, emerging trends. Our growth needs and we are committed to developing skills, values-based leaders set out our objectives, creating a new power level. Johnson & Johnson is a company of enduring strength. We’ve been privileged to play a role in helping millions of people the world over be well and stay well through more than a century of change. As the science of human health and well-being has grown, we’ve been able to grow along with it. Even more important, we’ve helped shape and define what health and well-being means in every day lives. Our products, services, ideas and giving now touch the lives of at least one billion people everyday. We credit our strength and endurance to a consistent approach to managing our business, and to the character of our people. We are guided in everything we do by Our Credo, a management document authored more than 60 years ago by Robert Wood Johnson, former chairman from 1932 to 1963, and by four strategic principles. Our Credo: Our Guiding Philosophy The overarching philosophy that guides our business is Our Credo, a deeply held set of values that have served as the strategic and moral compass for generations of Johnson & Johnson leaders and employees. Above all, Our Credo challenges us to put the needs and well-being of the people we serve first. It also speaks to the responsibilities we have to our employees, to the communities in which we live and work and the world community, and to our shareholders. We believe Our Credo is a blueprint for long-term growth and sustainability that’s as relevant today as when it was written Our Credo Values Broadly Based in Human Health Being broadly based gives us a number of advantages. Our more than 250 operating companies have a local window into emerging customer needs, scientific developments, and technologies throughout the world. We turn those insights into innovative new products and sometimes whole new businesses. It allows us to transfer scientific breakthroughs, marketing insights and manufacturing expertise easily across the full range of our businesses. This broad base has helped us bring more science to the consumer health products that people use every day. To see the breadth of the Johnson & Johnson companies throughout the world, explore the map. A Decentralized Management Approach We are big and we are small all at once. Each of our operating companies functions as its own small business. They are strongly entrepreneurial in character, and they know that their success depends on anticipating customers’ needs and delivering meaningful, high-quality solutions. While our people operate in a small-company setting, they also have access to the know-how and resources of a Fortune 50 company. It’s like having dozens of strategic partners at their fingertips. Explore the map to find out more about our companies throughout the world. Managed for the Long Term We focus on the fundamentals of our business, and manage with future generations in mind. While we keep our eye on social and scientific trends, we make sure our companies balance the short-term and the long-term in their strategic planning. We invest in promising new businesses while maintaining leadership positions in high growth businesses. We are focused on sustainability, and constantly review key economic, environmental, and employee health and safety indicators to ensure we are on the right path. This past year we established an internal innovation fund to keep us at the leading edge of transforming health and well-being. People and Values People and values are Johnson & Johnson’s greatest assets. We know that every invention, every product, and every breakthrough we’ve brought to human health and well-being has been powered by people. Our people strive to make a difference. We believe the shared values embodied in Our Credo help us attract and keep the most talented values-driven people in the world. Our Credo Values | | | |The values that guide our decision making are spelled out in Our Credo. Put simply, Our Credo challenges us to put the | | |needs and well-being of the people we serve first. | | | | | |Robert Wood Johnson, former chairman from 1932 to 1963 and a member of the Company’s founding family, crafted Our Credo | | |himself in 1943, just before Johnson   became a publicly traded company. This was long before anyone ever heard the| | |term â€Å"corporate social responsibility. † Our Credo is more than just a moral compass. We believe it’s a recipe for business | | |success. The fact that Johnson   is one of only a handful of companies that have flourished through more than a | | |century of change is proof of that. | | | | Developing markets Growth in Developing and Underserved Markets In the coming decades, a significant portion of our growth will come from the Asia-Pacific, Latin America, and Europe/Middle East/Africa global regions, through †¢ Product marketing †¢ Innovative manufacturing †¢ Product development †¢ Leadership development activities Success in these markets requires an understanding of local cultures derived only from local experience. By sourcing top business and technology employment candidates for positions in their home countries, we can build organizations, facilities, and product marketing systems that respond to local needs. Established in 2008, one of the tasks of the Johnson & Johnson Office of Strategy and Growth is to identify new growth and strategic opportunities in developing and underserved markets that have the potential to make a significant impact on human health. These opportunities are separate from those being currently pursued by our existing business segments. The Johnson & Johnson International Recruitment & Development program is a major component of our global success. By developing future leaders within our international businesses, we build businesses that are better aligned with the pressing health care needs of the regions in which they operate. Our decentralized management structure ensures that Johnson & Johnson operations in countries across the world are run locally, with an emphasis on adapting our products and facilities to local cultures, customs, and economic vitality. Growth is driven from within these regions, rather than from afar. Our Heritage Building on the Strengths of Our Heritage Remaining true to the principles that made us strong Today, and for most of our history, our success is driven by our commitment to principles that are ingrained in our culture. These principles provide continuity in our approach to business opportunities, but they also establish consistencies in our management style. Our guiding principles are †¢ Adherence to the principles of Our Credo †¢ A broad base in human health care †¢ Commitment to decentralized management Emphasis on managing the business for the long term †¢ Dedication to people and values While Johnson & Johnson is dedicated to Our Credo, which have historically guided our business, our employees, and our culture, we also use these values and beliefs to guide our strategies for the future in a rapidly converging health care marketplace. Our dedication to personal and professional gr owth among our employees, as well as an emphasis on developing new technologies to meet the needs of people around the world, positions Johnson & Johnson as a global leader in the 21st century. Flawless Execution Rallying around the imperative of flawless execution helps our employees around the world †¢ Maintain the highest quality and on-time delivery of the products, projects, and processes for which they share responsibility †¢ Display vision, planning, and the ability to adapt to a changing environment †¢ Become better prepared to help us reach our goals in human health care †¢ Develop the discipline that makes tools such as process excellence, shared best practices, and review of process metrics an important part of our operating culture Cross-business Collaborations Because of our wide-ranging technological expertise and global presence, cross-business collaborations provide an enormous opportunity to address unmet health care needs and to enhance competitive advantage for our Family of Companies. They include Collaborations initiated to identify and develop innovative products Grouped purchasing agreements, shared best practices, cooperative talent acquisition and development, and shared research initiatives, undertaken to improve overall performance Their success is due, in part, to strong trust-based relationships. Commitment to the values expressed in Our Credo helps employees of Johnson & Johnson companies demonstrate skill and effectiveness as they establish relationships with colleagues worldwide. The decentralized corporate structure within Johnson & Johnson, when applied to innovation and business growth, results in different people with different skills, thoughts, and ideas coming together and collaborating to develop products and technologies to advance the standard of health care and satisfy unmet medical needs of patients around the world. Innovative Product Solutions Our opportunities for innovation span a range of product solution platforms that cross our consumer, pharmaceutical, and medical devices and diagnostics businesses: |Anti-infectives |Neurology | |Antifungal |Nutritionals | |Audiology |Oncology | |Cardiovascular |Oral care | |Central nervous system |Orthopaedics | |Dental |Pain and inflammation | |Diagnostics |Patient monitoring | |Dialysis |Respiratory | |Gastrointestinals |Skin care | |Hematology |Surgical instruments | |IV/vascular access |Urology | |Imaging |Vision care | |Immune-mediated inflammatory disorders Women's health | |Needles and sutures |Wound care | Innovations within each of these product platforms take shape through a number of avenues, including: Aggressive investment in research and development To ensure our continued growth, we make a vigorous commitment to research and development in all business segments. Our R&D network is strong and well-equipped, with substantial annual investments. Through world-cl ass research facilities, highly productive small team settings, and sound scientific methods, we build a pipeline and patent estate that match the breadth of our product platforms. Focus on new convergence in the marketplace Our strong commitment to R&D, as well as our focus on new technologies, has positioned Johnson & Johnson as a market leader ready to capitalize on the rapidly evolving health care landscape. As the marketplace sees a new and steady convergence between technology, products, and services, we see ourselves as uniquely positioned to meet the challenges and opportunities that are emerging. Extensive collaboration and strategic alliances Our broad base in health care offers our companies a unique source of innovative product solutoins: Internal collaborations both within and across business segments. Experts within specific product platforms extend their impact as they identify synergies and establish collaborative development relationships with colleagues throughout our Family of Companies. The ability to work across company boundaries enables true collaborative innovation, and sets the stage for important health care breakthroughs in the future. Additionally, each year, Johnson & Johnson companies enter into hundreds of strategic alliances. These alliances combine the  unique strengths of external partners, which, when combined  with those of our businesses, build value for customers. Selective licensing and acquisition We proactively search for innovations from outside our organizations as well. Our conscientious approach to assessing licensing and acquisition opportunities has helped us expand this important source of growth Advancing to a New Level of Strength Accelerating growth by excelling as leaders Our key strengths serve as a springboard for accelerating our growth and our contribution to human health around the world. Johnson & Johnson is committed to building on our knowledge and experience in order to take the lead in a rapidly evolving health care marketplace. Our pursuit is grounded in four growth imperatives: Innovative product solutions – Commitment to the promise of science and technology helps us produce innovative products and seek cures for diseases. Cross-business collaborations – Collaboration across our businesses and franchises expands competitive advantage and helps us address unmet medical needs. Growth in developing and underserved markets – Pariticipation in global markets—many with substantial unmet medical needs—offers tremendous potential. †¢ Flawless execution – Recognition of the responsibility inherent in our health care mission compels us to maintain the highest qu quality and on-time delivery. Johnson & Johnson companies have the freedom to develop customized strategies that best contribute to their own growth as well as to the fulfillment of our global business strategy. In this way, our small-company environment contributes directly and uniquely to our big-company impact. Developing capable, values-based leaders Much of our success is the result of skilled leaders who have made smart choices over the years. Johnson & Johnson companies rely on the ongoing development of leaders who †¢ Demonstrate integrity, passion, and the ability to set a vision and inspire organizations †¢ Create and value stimulating environments, learning and growth opportunities, and collaborative settings †¢ Guide business growth †¢ Champion adherence to the values of Our Credo Looking to the future, we are placing more emphasis than ever on the attraction, acquisition, and development of capable, values-based leaders. The convergence of technology with talent in our organization opens up new doors for our employees to facilitate exciting innovations across many platforms. Our Global Leadership Profile serves as a framework for developing and assessing future leaders around the world. It defines the leadership behaviors we value in employees at all levels. Our greatest potential is realized when we help employees realize their greatest potential. To help cultivate the leadership capabilities of every individual, we continually assess our talent management processes, tools, and leadership effectiveness. Johnson & Johnson is committed to developing the talents and skills of our employees in order to position them to solve the health care needs of the future. [pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic]